When a crisis happens to your business, you need to get the right information to the right people, fast. Are you prepared?
You’ve spent years, even decades building your brand’s reputation and that can all be taken away in an instant.
A crisis can strike at any time and without warning, and running a business today means a problem can quickly turn into a crisis, significantly damaging the reputation and finances of your business if not dealt with quickly and effectively.
A business crisis can include:
- Loss of business premise due to flood or fire
- Leadership crisis – death of a business owner or leader
- Employee’s unethical or illegal misconduct
- Death or injury of an employee or client/customer
- Technological malfunction or data breach
- Financial crisis
- Confrontation such as online threats, sit-ins, bomb hoax, violence, guns, product tampering.
Why a crisis communication plan is vital
When a crisis happens, you need to get information out about the situation within the first hour – what’s called “the golden hour”. You don’t have time to develop the right messages from scratch, work out what actions need to be taken, consider who you need to communicate with and how you’ll do it, plus deal with the crisis.
I’ve dealt with closures of business arms and management scandals that have made international headlines, so know first hand the importance of being prepared, especially today with the fast-moving news and social media cycle.
Developing a crisis communication plan is the best way for a company to proactively prepare for when things go wrong.
With the correct planning and procedures in place, the potential of limiting the damage to your business, and protecting your staff, clients and their families is increased.